I am not sure if this was a limited edition item, but I have been searching for it at my local Walmart and I can’t find it. I love this lip plumping serum. I love to wear it before and after I apply my lipsticks and also on its own. It is a very pretty and flattering pink color. It gives my lips this tingling sensation and makes them look slightly fuller than they usually are, and if you like lip glosses like, this one is a good one!!!!